Europe’s top-selling food items in the US, including iconic Belgian chocolate, creamy Irish Kerrygold butter, and exquisite olive oil from Italy, Spain, and France, are now under a direct threat of a 17% US tariff. Donald Trump’s warning on European food and farm produce exports could significantly impact these popular goods, leading to higher prices for American consumers.
This stark warning emerged from recent discussions in Washington, where EU trade commissioner Maroš Šefčovič was directly informed by senior US officials. The move underscores the continued aggressive tactics employed by the US in trade negotiations, with Trump consistently seeking to gain leverage.
Despite the escalating rhetoric, the European Union maintains its commitment to finding a “negotiated solution,” with spokesperson Olof Gill confirming ongoing “progress towards an agreement in principle.” Yet, the EU is also making it abundantly clear that it is prepared for a potential trade war, with the capability to levy retaliatory tariffs on a diverse range of US products, including iconic American spirits like Bourbon and large commercial aircraft, should Trump proceed with his proposed duties.
European Commission President Ursula von der Leyen is aiming for a high-level framework deal, acknowledging the tight timeline for a comprehensive agreement. A crucial aspect of the EU’s negotiation strategy is to secure immediate tariff relief for key sectors, particularly the beleaguered auto industry, which currently grapples with a substantial 27.5% US tariff. The looming July 9 deadline, marking the end of a 90-day tariff pause for over 60 nations, adds considerable pressure to these critical trade talks.